Perhaps because we have a long-standing (but debatable) perception that a tan makes us look healthy and more attractive a lack of education as our focus has been placed predominantly on treating wrinkles and, sometimes it’s too much effort, and sadly there’s no quick fix for treating pigmentation. So then why aren’t pigmentation products the top sellers (as they are in Asia)? The first sign of premature ageing is not the appearance of lines and wrinkles but in fact blotchy, uneven skin discolouration. However many clients miss one very vital element - addressing their pigmentation. There seems to be no sign of easing when it comes to the consumer’s insatiable hunger for seeking out every anti-wrinkle product, new wonder ingredient and the latest innovative treatment in the pursuit of youthful skin. Emma Hobson, Education Manager Asia Pacific, The International Dermal Institute, says if clients want to look younger, you’ll need to work on achieving a luminous, even skin tone.
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